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About us


Do South was founded in 2010 by creative director Freddie Oke whose dream was to create an inspiration lifestyle shop with a design and build service. Situated at one of the highest points in South London in the heart of Crystal Palace it is a tresure trove of lovingly curated objects for the home.

Since its inception Do South has established itself as a vibrant part of London’s design scene and in 2016/18 was cited by the Evening Standard as one of the top interior showrooms in the capital.

The Crystal Palace showroom and studio is a stylish and inviting space that has been skillfully choreographed by Freddie to fire the imagination and provide interior inspiration.

The collection offers an eclectic mix of contemporary design, vintage pieces and unique objects, peppered with bold prints and bright colour’s that has become Freddie’s trademark style.

As well as housing established brands including Carl Hansen, Gubi, Hay and Sibast (to name but a few), the showroom also offers a library of products enabling Freddie and his team to work with his clients on live interior design.

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