Our Crystal Palace showroom is currently closed but Click & Collect is still available. More info >>>


We are Do South, an interior retail and design studio situated in the heart of Crystal Palace, London, founded by Creative Director Freddie Oke in 2010.



We create stylish, modern and vibrant interiors by providing a range of services including interior styling, space planning and project management.


Have you ever walked into a room and it made you not want to leave? At Do South, we aim to fire the imagination and provide interiors inspiration. We love an eclectic mix of contemporary design, vintage pieces and unique objects, peppered with bold prints and bright colours that has become Freddie’s trademark style.


In the past seven years, Do South has established itself as a vibrant part of London’s design scene and in 2016 was first cited by the Evening Standard as one of the top interiors shops in the capital. We offer a solutions-based service and strive to make the most of your space. But first, answer a few questions below and we’ll be in touch.


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